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深圳网站制作之中美政府网站SEO对比
发布时间:2014-4-5 12:04:57  |  浏览次数:  |   来源:深圳建站公司----方与圆网络

  深圳市方与圆网络科技有限公司致力于:深圳网站建设、深圳网站制作、深圳网站设计、深圳网站优化、深圳网络推广、深圳做网站、深圳建站公司.所建网站符合SEO标准,便于优化推广。

 

           
建设网站,仅仅只是一个工具;对于企业而言,它的目标是为了达到营销推广和品牌建设,而对于政府机构,他们的目标是公开政府信息,延伸政府职能。但从实际情况来看,无论是企业网站还是政府网站,在搜索优化上面仍然存在着很多问题。当信息搜索者第一时间在搜索引擎中寻找需要的信息时,往往找不到真正需要的信息,而网站建设者也没有达到建设网站的目的。
  笔者曾经针对美国和中国政府网站做过一个调查分析,发现中外政府网站的在搜索引擎优化上存在者明显的差异性。此次调研分析,以美国政府网站和中国政府网站作为实例进行探讨。


  1.政府网站搜索优化意识的差异
  一般而言,搜索引擎优化大部分是针对商业网站来说的。只有商业网站或者个人网站才会迫切需要搜索引擎的导入流量转化为最后的销售。
  最近在ohmygov.com网站上Alex则提出了不同的看法,认为即便是政府网站也需要搜索引擎优化。网站作为一个政府形象窗口也需要向公众展示好自己的形象。
  奥巴马的竞选、印度国大党的政府选举、英国国家反恐部门的努力、美国某某部门的案件侦破等等都和搜索引擎优化有着千丝万缕的联系。Alex在文章中认为,为了政令能够更加及时和大范围为广大的市民所熟知,政府网站也应该参与到搜索引擎优化的操作中来。
  目前很多政府性质的网站在网站设计上存在众多的缺陷,很少关注到关键词的匹配、网页架构等等搜索引擎算法中重要的规则,另外信息严重滞后,更新频率过低。
  今年在SMX美国西部会议上,搜索引擎优化专家Bruce Clay 在接受OBSNews.com 采访时就表示过,搜索引擎优化能够最大限度地将网站推荐给搜索引擎,让网站在搜索引擎中得到最多的展示机会。
  2006年9月美国联邦政府网站将邀请Google公司的搜索引擎优化专家Adam Lasnik作为讲师,为政府部门相关部门人员讲授搜索引擎工作原理以及搜索引擎优化课程。这一搜索引擎优化课程的通知出现在美国联邦政府门户网站的通知中。从这些信息中,我们可以看到国外政府部门对网站的优化已经越来越重视了;而从另一方面将,政府网站已经成为他们作为政务办公,服务民众的一个重要部分,对网站的优化就是对政府职能的强化和改进。
  而在中国,由于政府体制的不同,政府职能转变才刚开始,电子政务也才进入到初级阶段。大多数政府网站建设的目的,还是为建设而建设,也有一些政府网站虽然以服务为目标,提供了很多服务民众的功能和模块,但是效果并不是很好,且访问量寥寥无几,这在很大程度上阻碍了民众对信息的获取,减弱了电子政务智能的功效,这也说明了中国政府缺少对政府网站的推广宣传,缺少对网站的搜索优化。

关键字:深圳网站建设,深圳网站制,深圳网站设计,深圳网站优化,深圳做网站,深圳建站公

Shenzhen city square and circle Network Technology Co., Ltd. is committed to: the construction site in Shenzhen, Shenzhen website design, Shenzhen website design, Shenzhen website optimization, Shenzhen network promotion, Shenzhen website, Shenzhen website. The website conforms to the SEO standard, easy to optimize the promotion.

Construction site, just a tool; for the enterprise, its goal is to achieve the marketing and brand building, and for the government agencies, their goal is to open government information, extending the functions of the government. But from a practical point of view, both the corporate Web site or the government website, in the search optimization above, there are still many problems. When searching information the first time finding the needed information in the search engine, can not find the real information, and the website builders did not achieve the purpose of the construction site.

I have to USA and Chinese government website done a survey analysis, found that the foreign government websites exist obvious differences in the search engine optimization. The investigation and analysis, to USA government website and Chinese government website as an example of.

1 the government site search optimization consciousness difference

Generally speaking, search engine optimization is for the most commercial web sites. Only the commercial website or personal websites will urgently need to search into the flow engine into the final sales.

Recently on the ohmygov.com web site Alex is put forward different views, think even the government website also need to search engine optimization. The site as a government image window also need to demonstrate good their image.

The Obama campaign, India's Congress Party government elections, the national counter-terrorism efforts, America XX Department case detection, and search engine optimization has have all kinds of connections with contact. Alex believed in the article that, in order to decree to know more timely and large scope for the majority of people, the government should also participate in the website search engine optimization operation.

At present a lot of governmental website has many defects in the web design, paying little attention to the important rule matching, Webpage framework and so on search engine keyword, additional information is seriously lagging behind, the update frequency is too low.

This year in the SMX American Western Conference, search engine optimization expert Bruce Clay said in an interview with the OBSNews.com, search engine optimization can maximize the site recommended to search engines, let a website to get most of the opportunity in the search engine.

In 2006 September, the federal government will invite America website search engine optimization expert Adam Lasnik as a lecturer at Google company, for the government department related person teaching principles of search engine and search engine optimization program. This search engine optimization program notice will appear in the notification America federal government portal website. From this information, we can see on the website optimization of foreign government departments has been more and more attention; and on the other hand, the government websites have become as government affairs office, public service is an important part, on a web site optimization is to strengthen and improve the functions of the government.

In Chinese, because the system of government, the transformation of government functions is only just beginning, e-government has just entered the primary stage. Most of the government website construction purpose, or for construction and construction, there are some government website although service as the goal, to provide a lot of the public service function and module, but the effect is not very good, and the traffic is scanty, which hindered people's access to information to a large extent, weakened the electronic government intelligent functions, it also explains the lack of government website promotion China government, lack of search on the website optimization.

 

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